There seems to be a lot of discord in opinions about Air Canada lately. 

Just days after being ranked the best airline for healthy food options by the NYC Food Policy Centre and DietDetective.com, and being named the 2019 Airline of the Year by Globe Traveler magazine and Best Airline in North America 2019 by Skytrax , Canada's national airline has been slighted in a new list from JD Power.

The global market research giant says that based on feedback from more than 6,000 passengers, Air Canada apparently has some of the worst customer service in the flight game.

The airline was ranked 11th out of 12 airlines — yes, that's second-last — in European travel and 10th out of 12 in Asian travel in JD's Airline International Destination Satisfaction survey.

The rankings were based on consumer responses regarding reservation experience, feelings on costs and fees, check-in and boarding processes, flight crew, in-flight services, baggage handling, immigration and quality of aircraft between September and October 2019.

Turkish Airlines got the top spot for travel from North America to Europe, with 833 points on a 1,000 point scale (Air Canada received 787, and the worst, Norwegian Air, received 767). For travel to Asia, Japan Airlines was voted the best, with 869 points (Air Canada had 811, and the worst, United Airlines, had 808).

While the top few airlines were granted five "JD Power power circle ratings for consumers," Air Canada received only two circles in each category.

@AirCanada You suck and so does your new reservation system!!!!! I've tried to call, email, and message you for the last week and still no response! I booked a flight, you charged my credit card and I still do not have a confirmation number or email. WTF???!

— Jeremyflavien Photos (@jeremyflavien) December 5, 2019

But with the number of horror stories and complaints that the airline receives (and really, that all airlines receive), can we really feign surprise?

Flight travel is notoriously unpleasant by default, not aided whatsoever by the fact that the few multi-billion dollar companies who have a monopoly on the market often overcharge and underserve customers because, well, they can. 

The sad truth is all airlines need to do better. It’s literally a complete lottery if you’ll have a straight forward and streamlined experience with ANY of them. It sucks. 😔

— Zach Reed (@bluetidepro) December 5, 2019

Despite the fact that there just isn't the option to be discerning with airline selection when you have to get halfway around the world on a certain date, one can hope that studies like this one lead to better attempts at customer service across the industry.