Despite the fear and anxiety many are feeling amid the COVID-19 global pandemic, messages of hope can be found all over the city of Montreal in the shape of a rainbow. 

The rainbow campaign, which is believed to have started in Italy, has inspired many to draw or paint rainbows and put them in their windows for passersby to see.

Drawing comfort from the neighbourhood kids #mtl #montreal #montrealstrong #cavabienaller pic.twitter.com/wr3UGzRtCn

— Phaedra de Saint-Rome 🇨🇦 (@Phaedra_DSR) March 25, 2020

The artwork is often accompanied by the slogan "Ça va bien aller," or, in English, "It's going to be OK."

We are seeing more and more rainbows appearing in #MileEnd #Montreal #cavabienaller #ItsGoingToBeOk pic.twitter.com/ed2tYPIZTU

— Zelda Abramson (@doing_sociology) March 25, 2020

The trend began with regular residents trying to put a smile on their neighbours' faces and remind them that after the rain comes a beautiful rainbow.

Jumping on the bandwagon. #cavabienaller #itwillbeok. Also: #StayHomeCanada pic.twitter.com/doAVaL5qh0

— Rachel (@rachelsmind) March 22, 2020

But over the past few days, the campaign has grown and grown to the point that the premier and airport employees have even joined in.

At Montreal's Trudeau Airport, the letter "O" on the "MONTREAL" sign has been turned into a rainbow.

Employees in charge of field operations during this time have taken the initiative to share a positive message on our famous façade. Sometimes the acts that cost the least make the biggest impact.#everythingwillbealright pic.twitter.com/C0GTv1SizT

— YUL Aéroport international Montréal-Trudeau (@yulaeroport) March 24, 2020

"Employees in charge of field operations during this time have taken the initiative to share a positive message on our famous façade," they wrote on Twitter. "Sometimes the acts that cost the least make the biggest impact."

And Premier François Legault even included the hashtag #cavabienaller and a rainbow emoji in a tweet two days ago. 

Voici les éléments importants à retenir aujourd'hui 👇 #cavabienaller 🌈 pic.twitter.com/t1wCdJudza

— François Legault (@francoislegault) March 24, 2020

The symbol may be small, but it's serving as a reminder for residents of a province struggling with sharp increases in cases and strict social distancing rules that there is a light at the end of the tunnel.