Another day, another viral social media challenge taking the internet by storm. 

Twitter users began partaking in the now viral #BroomChallenge Monday night, posting videos and photos of brooms standing straight up on their own as if to be some kind of magic. 

IT WORKED?????? #broomchallange #broomstickchallenge #broomchallenge2020 pic.twitter.com/cT88dWv8hK

— Star Martin ⭐ (@starnimate) February 11, 2020

Some users cited supposed information from NASA that a specific gravitational phenomenon on February 10 was making this happen, though they've since confirmed that the standing brooms are the result of basic physics and will do so any day of the year. 

🧹 ¯\_(ツ)_/¯

Astronaut Alvin Drew and scientist Sarah Noble respond to the #BroomstickChallenge, showing that basic physics works every day of the year — not just February 10th. pic.twitter.com/4TTbI3mvzd

— NASA (@NASA) February 11, 2020

The Kennedy Space Centre Visitor Complex also chimed in and mentioned that it's actually a broom's low centre of gravity that allows it to stand, but that's not stopping Canadians from trying it at home. 

Don't get too swept up in the #broomstickchallenge! 🧹 It's actually its low center of gravity that allows a broom to balance on its bristles today and any day. 🤗 pic.twitter.com/RRnxHZDz7b

— Kennedy Space Center Visitor Complex (@ExploreSpaceKSC) February 11, 2020

Many Canadian users proudly posted videos and photos of their successful broom challenges to Twitter. 

Think I did a Thanos in the broom. Perfectly balanced, like everything should be. #broomchallenge #Canada #Thanos pic.twitter.com/AFLcnGcd30

— Keval (@keval_18) February 11, 2020

Though not everyone was able to figure it out. 

Canada said not today NASA🤩🤩 #broomchallenge pic.twitter.com/a9gujxYzqe

— Alyy🌻•• (@OutroChimChimmy) February 11, 2020

Some celebrities even got in the challenge, including Canadian rapper Tory Lanez. 

Tory Lanez with the #broomstickchallenge...

"This is real. Suck my d**k." 😂😂pic.twitter.com/dn7DtyFSaT

— XXL Magazine (@XXL) February 11, 2020

Though the challenge is entirely harmless, NASA is taking the opportunity to emphasize the importance of fact-checking and research.

"This is another social media hoax that exemplifies how quickly pseudoscience and false claims can go viral," they said in a statement.

"While this hoax was harmless, it also shows why it’s important for all of us to do some fact checking and research — including checking in with @NASA and NASA.gov for real science fun facts — before jumping into the latest viral craze."