If you've never heard of Robin's Donuts, you're apparently missing out.

Canadians seem to have a weird sense of doughnut nationalism if last month's #DonutGate — when people became enraged that Prime Minister Trudeau bought doughnuts from an indie bakery rather than from Tim Hortons — is any indication.

And while Canada's iconic Tim Hortons is apparently struggling to maintain sales and please customers, Robin's is another homegrown coffee and doughnut chain that some residents reckon is even better.

I seldom go there.
I'm still missing Robins donuts.
I'll take Robins donuts over timmies any day. https://t.co/Igqdk0T6Y4

— Keith Cook (@KeithCo30475934) January 5, 2020

Robin's, formerly known as Robin's Donuts, has 152 locations in total across all provinces but Quebec according to its website, though it seems to be best known in the Prairies and on the east coast.

Only two Robin's currently remain in B.C., and there are 23 in Ontario, most of them in Thunder Bay.

What happened to Robins donuts?
I liked them more. https://t.co/vs2xpYeoNE

— Keith Cook (@KeithCo30475934) January 10, 2020

The shop offers doughnuts that seem a little more gourmet than Tim's, such as the Reese's Pieces and Reese Peanut Butter Cup doughnuts, along with "Robin's eggs," its version of Timbits.​​​​​​

It also, of course, has coffee along with other hot and iced drinks in signature orange cups with the company logo: a robin in a chef's hat sipping on some java. (Branded reusable tumblers are available, too.)

missing robins donuts right now

— brett thomson (@brettswoop) January 24, 2020

Comparable to Timmies' Roll up the Rim is Robin's admittedly less-rewarding Sip to Win contest, where customers can win coffee pods, gift cards and more.

The chain also offers the usual cafe staples of breakfast and lunch sandwiches, bagels, muffins and cookies, soups, and other food items, as well as take-home coffee in the form of grounds or Keurig cups.

Justin should have went to Robins Donuts.

— Mandarin Orange Cassidy (@timder) January 24, 2020

Essentially, Robin's, which has been around since 1975, is very much like Tim Hortons, except in many ways better, according to fans. (The mascot and the apostrophe in the name have already won this writer over.)

Disagree robins donuts is everything Tim Hortons wishes it could be

— Mike F (@MikeFriesen10) January 21, 2020

And the chain is apparently doing okay, with new outposts still popping up all over the country as recently as late January, 2020.

It also has a dedication to animal, environmental and social welfare — very 2020 of them.

@robinsdonuts_can in Gimli is hoppin' on a Thursday night! #countrymusic #doughnuts #donuts pic.twitter.com/E6Bd4mrLWk

— Paul Little (@comedygeek) January 31, 2020

It seems the franchise has picked up quite a cult following from coast to coast, where those who know about Robin's know.

Many social media users seem absolutely dedicated to their beloved brand, which many remember from their childhood before Tim Hortons went on to dominate many Canadian small towns.

Robins donuts was better

— Keith Cook (@KeithCo30475934) January 21, 2020

For those of us who are just hearing of Robin's and have yet to try it, it definitely feels like we're missing out on an important piece of Canadiana.