Fans of Summer of '69 singer Bryan Adams were in for a bit of shock and disappointment when they found out why the Canadian star's name was trending on Twitter this morning.

The reason? Not because the singer-songwriter released new music or any other sort of remotely positive development, but because he instead chose to post an angry rant on social media that many are now calling out for being racist.

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CUTS LIKE A KNIFE. A song by me. Tonight was supposed to be the beginning of a tenancy of gigs at the @royalalberthall, but thanks to some fucking bat eating, wet market animal selling, virus making greedy bastards, the whole world is now on hold, not to mention the thousands that have suffered or died from this virus. My message to them other than “thanks a fucking lot” is go vegan. To all the people missing out on our shows, I wish I could be there more than you know. It’s been great hanging out in isolation with my children and family, but I miss my other family, my band, my crew and my fans. Take care of yourselves and hope we can get the show on the road again soon. I’ll be performing a snippet from each album we were supposed to perform for the next few days. X❤️ #songsfromisolation #covid_19 #banwetmarkets #selfisolation #bryanadamscutslikeaknife #govegan🌱

A post shared by Bryan Adams (@bryanadams) on May 11, 2020 at 8:45am PDT

"Tonight was supposed to be the beginning of a tenancy of gigs at the @royalalberthall, but thanks to some fucking bat eating, wet market animal selling, virus making greedy bastards, the whole world is now on hold, not to mention the thousands that have suffered or died from this virus" Adams wrote in the caption of an Instagram post that he also shared to his Twitter account.

In the accompanying video, he sings Cuts Like a Knife, the title track from his hit 1983 album.

Though his caption goes on to say how much he misses his fans, band, and crew, mentions that he will be posting snippets from each of his album on social media in the coming days, and asks viewers to "take care of yourselves," these aspects of the post (along with the performance itself) are lost in the completely bad take that he starts off with.

Hey @bryanadams is the apology to China and your fans coming anytime soon? pic.twitter.com/XiOb5Ey1MN

— Pat Francis (@Pat_Francis) May 12, 2020

Also lost is his ultimate message, to go vegan and ban wet markets, as he also mentions in the caption — perhaps fair points, but ones that definitely should been communicated in a better, less derogatory way.

Unfortunately, the very false, anti-Asian "bat eating" rumours and sentiments have been swirling since the health crisis first began, with individuals and even prominent brands making statements that are not only completely inaccurate, tone deaf and in poor taste, but outright racist.

As a result of COVID-19, many groups have experienced heightened xenophobia, as fear and a lack of knowledge seem to make people even more ignorant than usual.

Bryan Adams' racist xenophobic tirade has been up for 10 hours now. Damage has been done.

— Dr. Wing Kar Li (@karliwithakay) May 12, 2020

Adams, a known animals rights activist, has since turned off the comments on yesterday's Instagram post and has deleted his tweet sharing it — as if that could somehow undo the fact that for many, he's now cancelled.

Responses to the incident have been largely negative but still somewhat divided, and in some ways, confusing and ironic, as this user notes:

Look at all these red meat conservatives rising to defend a militant vegan rant. What timeline am I in?

— 70th day of Lockdown (@polititrolls) May 12, 2020

People for the Ethical Treatment of Animals (PETA) commented on the video in an attempt to shift the focus to the post's underlying message to treat the animals that we use for food better than we currently do, but things were, of course, too far gone.

"Still enjoying this virtual performance," the official PETA instagram wrote. "This is why it's crucial for everyone to go #vegan to prevent the next pandemic. It's up to us to create a kinder, healthier future for all species."

Unfortunately, in his attempt to advocate for animals and whine about his missed tour dates, Adams forgot to show decency to fellow human beings and ended up showing himself to be not only racist, but also self-absorbed.

"1st world problems. Go home. Everyone's tour and everything has been cancelled. Stop crying about it," one Twitter user wrote in response.

This tweet from @bryanadams.... ugh. Angry. Stigmatizing. Hate baiting. Scientifically wonky.

I get that people are frustrated, but this kind of aggressive messaging from an influencer helps no one. cc @KatieNicholson @CBChealth @picardonhealth #COVID19 #coronavirus#Community pic.twitter.com/nGAY4caYZY

— Timothy Caulfield (@CaulfieldTim) May 12, 2020

Adams has since issued an apology, saying "apologies to any and all that took offence to my posting yesterday. No excuse, I just wanted to have a rant about the horrible animal cruelty in these wet-markets being the possible source of the virus” and that “I have love for all people."

Though he will likely be laying low after this snafu, maybe he can take a tip from other famous figures who have been able to get the same pro-vegan message across without being completely racist in the process.